375°

Thrice cooked's the charm.


Overview

375° is a loaded fries shop located in Hell Square, NY. “Our goal is to make the perfect fries, and we’re going the extra mile to do that,” said owner Stephane Lemagnen. Their fries are cooked three times to for maximum crispiness, and are then topped with globally-inspired toppings (e.g. swedish meatball poutine, okonomiyaki, banh mi, etc.).

The Lower East Side is known for its “come as you are” vibe. Its uncanny charm comes from the slight dodginess, and grittiness of the area. With that said, we strategized the 375° brand to be a balance between “loaded” urban grit and simple. Inspired by the street art and cool style of the area, we created a brand that properly communicates its offerings while breaking a few rules along the way.


375° Loaded Fries New York

375° is a french fry joint at the Lower East Side. They use a unique process to make high quality French fries that are actually cooked three times, at three hundred seventy five degrees (woah). Cooking it thrice makes sure that these goodies remain consistently crispy and perfect every time. Every time. Our goal is to give 375° the reputation of having the best French Fries in NYC. Thrice cooked's the charm.

375° Loaded Fries New York

375° Loaded Fries New York

The idea is to create a persona of a madman in a fry lab with a mix of Keith Haring inspired illustrations to show the love for fries.

375° Loaded Fries New York

375° Loaded Fries New York

The menu is designed for customers to order in a systematic way, as opposed to overwhelming them.

375° Loaded Fries New York

375° Loaded Fries New York

375° Loaded Fries New York

375° Loaded Fries New York

Each illustration references something from pop culture or a jab at something interesting— like a frierarchy of needs.

375° Loaded Fries New York

375° Loaded Fries New York

We made stickers to get the word out.

375° Loaded Fries New York

375° Loaded Fries New York

375° Loaded Fries New York

375° Loaded Fries New York

375° Loaded Fries New York

375° Loaded Fries New York

The fries is right.

Website

We also created their website, which features dancing pigs, freinstein's head exploding, amazing photos of food, and other niceties. Check it out here.

375° Loaded Fries New York

Fry and Fry until you succeed. Visit 375 Fries at 124 Ludlow NYC Lower East Side, and check their Instagram.

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Serious Studio
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