Casa De Memoria

Art and antiquities from Europe to your home.


Overview

Casa de Memoria is an auction house that specializes in European antiquities, steeped in the rich histories not only of their origins but also of the families that have passed them on from generation to generation. With properties in the Makati business district and along the historic Roxas Boulevard, the Casa is the storyteller linking the past to the present through the objects that remain as time goes by.

The challenge presented was to communicate the Casa’s affinity for the past while pushing the look into contemporary territory, in order to spark a new interest.

A design concept spanning the logo, website, photography, quarterly catalogue, print and web communications, and space was developed to create a robust, immersive experience.


Casa De Memoria logo

The Casa’s identity is grounded on that link between the old and the new. The emblem, designed with mechanical monolinear features, focuses on the modern-deco Casa estate. Its exterior embodies the uniform deco feel but its interior reflects different historic fashions.

Casa De Memoria businesscards

With the emblem and the estate at the core, the rest of the designs follow a clear juxtaposition of traditional design and contemporary trends.

Casa De Memoria typesetting

Casa De Memoria forms

Disparate color combinations, type, and imagery are combined into a system designed to channel the classic and current graphical theme with subtlety and clarity.

Casa De Memoria catalog

The auction catalogue, released quarterly, is a more straightforward affair, focusing on the meticulous detailing of each featured lot, from its many material characteristics to the histories it carries into the Casa.

Casa De Memoria catalog

The Casa’s lots go beyond artefacts and curio, carrying the rich stories spanning eras, a scope as broad as a culture’s history and as compact as a family’s personal tale.

Casa De Memoria catalog

Casa De Memoria catalog

Casa De Memoria catalog

Casa De Memoria auction preview

Casa De Memoria paddle board

Casa De Memoria auction preview

Casa De Memoria invite

Casa De Memoria invite

Casa De Memoria thank you card

Casa De Memoria coasters

Casa De Memoria paddle boards

Casa De Memoria live auction

Casa De Memoria auction preview

Casa De Memoria businesscards

Casa De Memoria gold foil seal

Casa De Memoria website

We are currently working on the design and development of their website.

The studio is continuously working with The Casa’s team to develop the brand and find new ways for its stories to unfold. Casa De Memoria is located along Jupiter Street, Makati City. Follow their Facebook and Instagram pages for updates on their auctions.

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Serious Studio
Branding & Design