Home Folk

Welcome home.


Overview

Home Folk is a specialized signature furniture retailer that embodies the pleasure in living. Ease, beauty, and authenticity are at the core of the Home Folk identity. Home Folk brings together a collection of well-curated products that espouses a tasteful yet casual aesthetic suited for the stylish urbanite.


Home Folk Living logo

The Home Folk logo plays with the silhouette of a house while highlighting the letter H.

Home Folk Living interiors

We crafted the name, Home Folk, to evoke the sheer pleasure of wanting stay at home.

Home Folk Living pattern

Home Folk Living typography

Home Folk Living business card

Home Folk Living icons

We made icons to represent each of Home Folk's product categories: dining, working, living, and sleeping.

Home Folk Living price tag

Home Folk Living price tag

Home Folk Living price tag

Home Folk Living environment design

We designed the space to allow the brand to speak to its customers as they navigate through the store.

Home Folk Living environment design

Home Folk Living environment design

Home Folk Living environment design

Home Folk Living pattern

Home Folk Living postcards

Home Folk Living postcards

Home Folk Living environment design

Home Folk Living environment design

Home Folk Living environment design

Home Folk Living product catalog

The Home Folk catalog opens as an accordion, and contains information about the brand and its products.

Home Folk Living product catalog

Home Folk Living product catalog

Home Folk Living product catalog

Home Folk Living environment design

Wayfinding signages direct customers around the space. The arrow shape was derived from the logo icon, and echoes throughout the design.

Home Folk Living environment design

Home Folk Living environment design

Visit their flagship shop in the Cinema Level of Uptown Mall, Bonifacio Global City. Get updates on Home Folk by liking their Facebook page and following their Instagram.

View more work

Serious Studio
Make Sense & Look Good