The Home Folk logo plays with the silhouette of a house while highlighting the letter H.
We crafted the name, Home Folk, to evoke the sheer pleasure of wanting stay at home.
We made icons to represent each of Home Folk's product categories: dining, working, living, and sleeping.
We designed the space to allow the brand to speak to its customers as they navigate through the store.
The Home Folk catalog opens as an accordion, and contains information about the brand and its products.
Wayfinding signages direct customers around the space. The arrow shape was derived from the logo icon, and echoes throughout the design.
Visit their flagship shop in the Cinema Level of Uptown Mall, Bonifacio Global City. Get updates on Home Folk by liking their Facebook page and following their Instagram.