La Chinesca’s hand written wordmark takes cues from urban, hip-hop visual influences. Its gritty style goes hand in hand with the brand’s visually eclectic look, influenced Mexican and Chinese cultures.
The primary icon is a luchador mask inspired by Chinese design influences.
The simple menu aims to allow customers to easily tick off their orders. No fuss, no frills---just good tacos.
La Chinesca’s look is rough and unpolished. We made posters filled with puns and pop-culture references that glorify The Taco, and these posters were slapped on the walls to bring together that 'street' vibe.
Some personal stories and anecdotes of owners, Bruce Ricketts & Jae Pickrell were also included in the mix. Spot them if you can.
Bold and dirty images take centerstage in the restroom. La Chinesca is unafraid to be cheeky and naughty with their tacos and their interiors.
(And yes, we wrote a lot of the copy here. We took inspiration from a lot of vintage 70's pornography.)
The 'closed' and 'open' signs features the tortilla press that La Chinesca uses for their tacos. Yes, they make them from scratch.
Don’t waste another second. Get your taco fix at La Chinesca, 248C Aguirre Avenue, BF Homes, Parañaque City. Follow them on instagram for some taco lovin’ on your feed.