La Chinesca

A clash of cultures.


Overview

La Chinesca is a hole-in-the-wall mexican restaurant inspired by the inner city cultures of Mexico and Hong Kong. With their skill of mixing cultures and eclectic flavors, La Chinesca creates handmade tacos and dishes so good that you shake your fist at it. The restaurant is an ode to celebrated chef Bruce Rickett’s first love: mexican cuisine. "I want to make people smile with my tacos," he told us.


La Chinesca Taqueria

La Chinesca’s hand written wordmark takes cues from urban, hip-hop visual influences. Its gritty style goes hand in hand with the brand’s visually eclectic look, influenced Mexican and Chinese cultures.

La Chinesca Taqueria

The primary icon is a luchador mask inspired by Chinese design influences.

La Chinesca Taqueria

La Chinesca Taqueria

The simple menu aims to allow customers to easily tick off their orders. No fuss, no frills---just good tacos.

La Chinesca Taqueria

La Chinesca Taqueria

La Chinesca’s look is rough and unpolished. We made posters filled with puns and pop-culture references that glorify The Taco, and these posters were slapped on the walls to bring together that 'street' vibe.

La Chinesca Taqueria

La Chinesca Taqueria

Some personal stories and anecdotes of owners, Bruce Ricketts & Jae Pickrell were also included in the mix. Spot them if you can.

375° Loaded Fries New York

La Chinesca Taqueria

La Chinesca Taqueria

La Chinesca Taqueria

La Chinesca Taqueria

La Chinesca Taqueria

Bold and dirty images take centerstage in the restroom. La Chinesca is unafraid to be cheeky and naughty with their tacos and their interiors.

La Chinesca Taqueria

(And yes, we wrote a lot of the copy here. We took inspiration from a lot of vintage 70's pornography.)

La Chinesca Taqueria

La Chinesca Taqueria

The 'closed' and 'open' signs features the tortilla press that La Chinesca uses for their tacos. Yes, they make them from scratch.

La Chinesca Taqueria

La Chinesca Taqueria

La Chinesca Taqueria

Don’t waste another second. Get your taco fix at La Chinesca, 248C Aguirre Avenue, BF Homes, Parañaque City. Follow them on instagram for some taco lovin’ on your feed.

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Serious Studio
Branding & Design