The Scrubs logo's lettering style is inspired by baseball Americana. The rest of the brand takes its cues from the dynamic composition and the rounded letterforms, creating a look that balances play and power.
Each soap bar package is colored to match the product itself.
Scrubs is set in a rounded, warm Alright Sans, paired with hefty, powerful Abolition.
Scrubs currently has five soap variants, each made to aid in different ways.
The Scrubs palette mixes bright and zesty colors with dark, soothing tones to capture the feel of each wash.
We photographed the Scrubs bars for the launch campaign, each featuring the soap surrounded by the things you usually find soaps surrounded by, like whistles and basket balls.
The brand features inspirational quotes to inspire the everyday athlete, actual or imagined.
Each soap bar is carved with a special motivational message. Scrubs: here to clean and coach you through each wash.