Up all night to souvlaki.


For the longest time, Sultan Mediterranean Grill was a just a meager hole-in-the-wall restaurant, known only to a few. We gave Sultan a new look through a 360 rebrand and a redesign of their entire space and interiors.

The result? The restaurant now has a strong cult-like following, facing long queues of hungry and curious diners throughout lunch and dinner hours. Today, with our help, Sultan has shed its old skin, from an unremarkable hole in any other wall to a place serving countless feasts.

Sultan Mediterranean Grill Exterior

Sultan's Makati space, which sits in the middle of a narrow street, has a large lit-up sign, bright interiors, and sparing detail to make it hard to miss, even from afar.

Sultan Mediterranean Grill Typography specifications

Sultan's type mix features Karla in multiple weights, chosen for its industrial structure to complement the space's urban and utilitarian redesign.

Pattern Design

Sultan Mediterranean Grill brand and marketing collaterals

Assorted Sultan restaurant and correspondence collaterals.

Sultan Mediterranean Grill illustrations

The decor we illustrated for the space features art inspired by arabesque textile design and medieval Islamic astrology, to bring out a lofty feel in contrast with the bareness of the space.

Sultan Mediterranean Grill dishes and collaterals

Sultan's famous lamb shank, posing with the menu and calling cards.

Brand menu

The Sultan menu includes photos to make browsing and choosing fuss-free.

Menu close up

More of the Sultan collateral set.


The shawarma pyramid keeps each wrap safe and sturdy for to-go orders.

The Sultan takeaway trays with sticker seals, the placemat, and menu.

Interior Sultan

A mirrored wall makes the Sultan space feel brighter and bigger.

Sultan San Juan Design

Sultan's second space, opened less than a year after the first space's successful relaunch. This space's design features new unique details to differentiate with the Makati space.

Sultan food close up

We styled and photographed the Sultan smorgasbord for the print menu and website.

Sultan uniform design

Sultan's staff shirts and apron, plus a hearty plate of souvlaki for style.

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Serious Studio
Branding & Design