The Original Savory

Bringing back the tradition.


Overview

The Original Savory is one of the oldest restaurant chains in the Philippines, having first opened its doors in the 1950s. We sought to highlight their rich heritage by focusing on their roots in old Manila. The Original Savory’s Sucat branch is a tribute to the restaurant’s illustrious history, and their continuing story of striving for authenticity.


The Original Savory Logo

The Original Savory Logo Before and After

The Original Savory Seal

We created the Original Savory seal as an insignia that marks the authenticity of their dishes.

The Original Savory Logo application

The Original Savory founders

The Original Savory print materials and collaterals

The design of their print materials were derived from the vintage aesthetic of Old Manila.

The Original Savory Newspaper Menu

We designed their menu inspired by news prints-- a common staple in the Chinese-Filipino community.

The Original Savory Newspaper Menu

The Original Savory Posters

We created various posters reminiscent of advertisements and print materials in the 1950’s which we then applied onto the space. This transported diners to the look and feel of the era.

The Original Savory Posters

The Original Savory Sucat branch wall

The Original Savory Sucat branch features a mural of vintage-inspired posters, and a gallery that contains snippets of the brand's history and traditions.

The Original Savory Sucat bicycle

The Original Savory Sucat pushcart

The Original Savory Sucat uniform

The Original Savory Sucat Turkey box

The Original Savory wall mural

We hand-painted a mural in restaurant's exterior to attract potential customers along the vicinity.

The Original Savory neon signage

Visit The Original Savory Sucat at Cocolife Bldg., Dr. A. Santos Avenue, corner N. Lopez St. Brgy. San Isidro, Sucat, Paranaque.

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Serious Studio
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