Make Sense & Look Good.
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Hotel Covo

HOTEL COVO:
YOUR GATHERING PLACE ON THE COAST.

OVERVIEW

One of the 3 B&Bs in the Ayala group's newly eco-masterplanned Lio Estate in El Nido, Hotel Covo is the destination of the tanned, sunkissed, and unapologetically adventurous. With amenities that enable the fearless spirit of youth, Covo is the choice of accommodation for those who seek a trip that is off the beaten path.

 

SERVICES RENDERED

Brand Identity 
Brand Strategy 
Brand Naming
Copywriting
Website Design and Development

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WHAT WE DID

WHAT WE DID

We wanted to create a place that bridges the adventures that lie in the sea with the spirit that flickers in the youthful—where adventures begin and end, where sandy slippers are docked as adventurers wait to pick up where they left off.

Key to creating the ideal getaway for the modern adventurer was understanding the needs of this particular market. This involved envisioning the Hotel Covo character—a spunky and fun sea-loving traveller—to guide the development of the B&B.

A persona that is always looking for its next adventure, the Hotel Covo character also inspired the fresh and vibrant design direction for the brand. The logo, an island oasis, features elements of the sun, sand, and sea that come together in a clean and modern icon designed to attract the fun and fearless traveller. We decided on a bold sans serif for the logo's typeface, made even friendlier with its outlined and rounded curves.

Capturing the market's vibrant spirit, we decided on a refreshing mix of bright neons and pastels, occasionally contrasting them with natural textures such as wood and craft to exude a laid-back and relaxed vibe that has become synonymous with lovers of the sand and sea.

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KEY RESULTS

KEY RESULTS

With its fun and functional amenities surrounded by the sea, Hotel Covo is fast becoming a popular destination for people travelling to El Nido in search of an offbeat adventure, receiving high ratings and good reviews on many booking sites.

“A DEPARTURE FROM THE BEIGES AND BROWNS FAVORED BY MANY HOTELS, HOTEL COVO’S INTERIORS ARE ALSO INSTAGRAMMABLE AND CAN CATCH SOCIAL MEDIA ATTENTION. BEST OF ALL, ITS SPACES REMAIN FUNCTIONAL AND WORK FOR THE TRAVELER OPEN TO NEW DESIGN EXPRESSIONS.”

— MANILA BULLETIN

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